Driving Sales for Black Friday
Dynamic Retargeting Ads / Static Banner Ads
Promo Retargeting via Dynamic Product Ads (DPA)
Garmin’s online store is a global leader in smart GPS watches, fitness trackers, and accessories offers the most comprehensive product range and regularly runs promotions and discounts.
Challenge:
Leverage the Black Friday promotion to capture visitor attention, accelerate conversions, and achieve a target CPO of $40.
Solution:
To maximize reach we targeted users who had visited at least one product page on Garmin’s online store within the past 3 months, ensuring relevance by focusing on those already showing interest.
Our hypothesis: Given the extended decision-making cycle for high-end watches, we tested various retargeting windows and found 90 days to be optimal. We also filtered out non-promotional items from the XML-catalog to ensure only eligible products were displayed.
To create urgency and accelerate purchase decisions, we implemented:
- A dynamic countdown timer across all ad formats
- Clear messaging highlighting discount levels (up to -30%)
- Visual design fully aligned with Black Friday branding (colors, tone, urgency cues)
Key performance metrics
17 orders
The campaign delivered 17 verified orders, with an average Cost Per Order of $40 or less, demonstrating efficient ad spend and strong audience alignment during the Black Friday period.
$40
CPO target
Customer's words
about cooperation with us
Digital marketing manager at Garmin
The campaign successfully converted high-intent visitors into high-value purchases proving that timely, personalized, and visually compelling retargeting drives premium sales even during hyper-competitive holiday periods.
Creatives used in the campaign
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Maria
Performance marketing expert