Driving Conversions for a Top-Tier Hosting Provider

Ad formats:

In-Stream & Out-Stream video; Native format & Stories

Technology:

Promo retargeting

A leading hybrid (B2B & B2C) hosting and cloud infrastructure provider serving markets across Europe and Latin America.

Challenge:

The client is not only a market leader but also a recognized innovator in digital service marketing. The company actively participates in major industry events and continuously refreshes its website content to align with seasonal campaigns, product launches, and limited-time promotions.

To support this agile go-to-market strategy, they needed an advertising solution that could:

-Instantly update creatives to reflect live offers
-Prioritize the most relevant service per user (e.g., VPS, domains, cloud storage)
-Deliver personalized messaging across devices without audience overlap
-Operate on a true performance basis — paying only for completed lead forms, not clicks or impressions

Solution:

In partnership with Selectad team, the client implemented a custom promo retargeting solution powered by real-time behavioral signals.

A centralized feed of all active promotions was created (e.g., “50% off VDS EVO,” “Free SSL Certificate,” “Transfer Your Domain for Free”).
Each offer was dynamically linked to user behavior: visitors who viewed VPS plans saw VPS banners; domain explorers saw domain deals.
After a user’s first session without conversion, they were retargeted with personalized video and static ads featuring:
-The exact service they viewed
-Current promo terms
-Trust-building elements (uptime SLA, security features, etc.)

(Results)